Write the song into every commercial, put it at the beginning of your program, and maybe hire a live band to play it at offline events. Play it again! In order for a jingle to stick, it has to be heard multiple times. Everything, from the rhythm to the lyrics, should be 100% yours. It's important that it stands out from anything else on the radio or TV. The ad jingle shouldn't be confused with another song. The best advertising hits us right in the feels.
No one is going to play your jingle at their wedding, but it still should have some kind of emotional resonance. Your advertising jingle should be a rhythmic refrain that immediately gets stuck in everyone's head! Emotionally Resonant People typically only remember about 5 to 10 seconds of a song. Clear ImageryĪccording to the American Psychological Association (APA), an earworm is created by “involuntary musical imagery.” You should see, hear, or feel something more than just the lyrics, whether it's the sound of a chocolate bar breaking (Kit Kat's “Give Me a Break”) or the taste of a sandwich (Subway's “Five Dollar Foot Long”). You want the words to be easy to understand without any extra effort from your audience. Now's not the time to show off your love for heavy metal! The singer should have a clear, crisp voice that enunciates every word. After all, the last thing you want is for the song to be annoying. You'll find funny jingles, sentimental jingles, andĮven full-blown songs, all aimed at making you a new customer.įoots should be tapping! Hire a good songwriter to write your jingle so that it hits your audience's ears in a pleasing way. The top jingles have an edge that sets them apart from the rest. It's a way to quickly call to mind a product, service, or company. Marketing at Villanova University What is a Jingle?Ī jingle is defined as a short song or slogan that's used mostly for advertising. Over a period of time, they can conjure up good memories that are then associated with the brand. What are the best commercial jingles of all time? Which catchy commercials are we still talking about? Hum along and learn a little more about these classic advertising tunes!Ĭonsumers like and have fond memories of many jingles. Even in the digital world, companies like Nationwide and Kay Jewelers are still finding their groove with advertising jingles. If you're a Baby Boomer, then you remember Wrigley Gum's ditty, "Double Your Pleasure, Double Your Fun." Kids from the 90s will never get the
There used to be a time when you'd turn on the TV and actually watch the commercials.